Substantial professional fees may result during a tax audit, enquiry, investigation or review by the Australian Taxation Office (ATO) and other government offices. Accountants need all the protection they can get from accountant liability insurance to minimize their financial vulnerability. The number of non-compliance cases that were initiated this year has more than doubled which means that the likelihood of a tax audit is imminent.

Insurance providers must expand their resourcesto reach as many potential clients as possible. This can be done by having a website and using the right internet marketing strategies. It is very likely that most of the potential clients are searching for insurance products online. SEO is a great investment so that the web pages will rank high in search engine results.

In order to optimize the website for search engines, the first strategy involves research on the more popular terms that potential clients will use when they search online for insurance offerings. Keywords are a critical part of SEO because Google and other search engines need keywords to determine what the site is all about. Once the right keywords have been figured out, it is important to use them in the meta descriptions and title tags as well as content.

Content in the website is very important to establish the insurance provider as an authority in the industry. The main reason why content must be regularly updated is to provide potential clients with the information they are looking for. The main reason why people use search engines is to look for information to arrive at a confident decision. Keywords that have been previously determinedmust be insertedin content to help search engines index the site.

Building links is important to the SEO strategy because it sends good signals to search engines. However, link building must be done appropriately to build trust and generate traffic to the website.

Online marketing strategies are very important to spread the word about accountant liability insurance to accountants and clients alike. With the increasing number of tax audits and reviews today, it is important to have some form of protection against the mounting professional fees in proving the legitimacy of the tax returns.

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