01/31/2017 | Debra Akins So good to share...Pinterest0Facebook0Google+0TwitterLinkedinFacebook Ads always come out with different ways to connect with customers to drive the engagements and conversions. Lead ads and image carousel ads are two examples, with each serving a different purpose for marketers. Lead ads allow one to get much lead information, while image carousel ads showcase various products or tell a story. Facebook Canvas According to Facebook, Canvas offers an expressive and immersive experience for businesses to showcase products and tell stories. This is another interactive content type which businesses can make. Canvas is created to assist businesses as they tell narratives which consumers are going to enjoy, while being productive to a business. Until recently, several of the big brands, such as Target, Wendy’s and Universal Studios, were given access to Canvas during its beta testing. The reasons to use Canvas The Facebook Canvas ads and posts are entirely different, and they are also interactive. Canvas is only available currently for mobile users and is created for these users to continually swipe through content slides within one canvas. This is important due to the following: • Seventy-eight percent of the revenue from Facebook Advertising result from mobile ads. • From approximately 9 billion monthly users now on Facebook, about 1.19 billion goes to this platform in mobile devices, with 581 users only using mobile. • Seventy-five percent of the video views in Facebook happen from mobile. These numbers indicate that the use of mobile is increasing. Additionally, finding different ways in order to connect with these mobile users can assist businesses, as well as the success of the Facebook Ads. Facebook Canvas also enables its users to include additional pieces of information, such as CTAs, videos, images and text, on one ad or post, which makes them more important and valuable than ever. Aside from this, a user can showcase several additional products, additional use cases for one product, or use the new tool to tell narratives to keep an audience engaged, as well as help improve a brand’s rapport. Conclusion This tool is an interactive and high-tech way to showcase products. Even though it is not technically like Photos on Canvas, it seems to act that way since it displays the best aspects of a product in a way that highlights its best features.