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The traditional way to drive new bookings and repeat business for hotels and resorts is through cost effective personal recommendations between friends, colleagues and families. Personal recommendations are very credible because they are free and given voluntarily. Today, personal recommendations can be found online through social media channels like Facebook and Trip Advisor.

Social media is the venue where people exchange tips and suggestions on where to stay. Hotel operators can use social media as an effective tool for their online marketing. Facebook will allow them to converse with guests and enhance their journey. Maestro’s social engagement tools allow hotels to leverage on social media for their internet marketing strategy.

The hotel management software provides independent hotels and resorts with tools like ResWave direct booking utilities that allow potential guests to check the availability of accommodations and book for reservations without leaving the hotel’s Facebook page. Guest reviews definitely have a positive effect on business. According to Rich Newman, the general manager of Gainey Suites Hotel in Scottsdale, Arizona, the engagement tools provided by Maestro offer automated post-stay emails so that guests will be able to interact with the website and share their experiences. The interactions have links to Trip Advisor and other social media sites.

The reviews make Gainey Suites Hotels very popular with visitors and it is consistently rated among the top three hotels in Scottsdale on Trip Advisor. Centralized guest profiles in Maestro store personal profile information to allow guest engagement. Hotel and resort websites can easily respond to inquiries and participate in online conversations. Hotel management software includes modules that incorporate social media tools so that hotel can anticipate how guests will interact in the future. The Facebook page shows the human side of Gainey Suites Hotels and tells their story in a personal way.

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