11/07/2015 | Debra Akins So good to share...Pinterest0Facebook0Google+0TwitterLinkedin Last year, online shopping generated more than $100 billion according to the National Retail Federation. Studies also indicate that seasonal ecommerce purchases will continue to grow at double digit rates. Since the holiday season is fast approaching, retailers see potential profits if they alight their internet marketing strategies with customer preferences. Mobile will play a large part in consumer behavior. According to an IBM survey, half of all visits to online retail sites are through mobile. Therefore, mobile marketing is a “must have” in today’s competitive global marketplace. In order to maximize mobile sales, you can consider the following tips. Think mobile – According to Pew Research Center, at least two-thirds of Americans own smartphones which is used as their entry point to the web. It is crucial to maximize marketing promotions like email campaigns for mobile but make sure to check how your emails will look across a variety of mobile devices. Maximize mobile page speed – the patience of mobile users is shorter today compared to the past years and they expect lightning-fast loading times. If mobile users cannot easily access your site, they would move to that of your competitor. Use personalization to engage with the audience – in your email campaign, make sure to include local store information so that recipients can go to your physical store. A good strategy to reach mobile customers is to use GPS information so that they can easily locate the nearest store. Remove friction from the buying process – make it easy for your mobile customers to buy from you. Remember that you only have a few seconds to capture your customer’s attention which means optimizing visual presentation by placing call to action buttons strategically. Evaluate last year’s sales and apply the lessons learned – take a look at how your store performed during last year’s holiday season. Apply whatever lessons learned to this year’s marketing strategy. Since it is just a few weeks before the holidays, make sure to prepare Christmas gift bags to make shopping convenient for your customers. Customize the gift bags with your brand and logo to advertise your company.