06/27/2016 | Debra Akins So good to share...Pinterest0Facebook0Google+0TwitterLinkedinNow that everything is digital and the Internet plays a great role in people’s lives, it only makes senses to take businesses online because almost everyone is online today. Approximately 3.17 billion people use the Internet. When taking your plumbing business online, your biggest challenge would have to be getting seen and getting ahead of your competition. The Internet is one big ocean filled with sharks and other big fishes now how can a small fish ever compete with a shark, you may ask? Well, through marketing provides equal opportunities for businesses and you only need to utilize effective Internet marketing strategies to be seen by people. Here are some Internet marketing tips that you can use for your small plumbing business. Blogging today is one of the most effective ways to market businesses as people always seem to be attracted to blogs. This is because blogs do not only offer useful information, they are also written in a way that is conversational which makes them more relatable to people. When blogging, make sure that your blogs are relevant to your trade or field. Utilize social media. Social media has become a powerful force in the Internet today and because of that, you can effectively utilize the influence and the reach that social media can give. Create social media profiles for your business with aims of advertisement. Use email marketing. Email marketing provides businesses the opportunity to build good relationships with their clients. Through email marketing you would be able to send your previous clients latest updates about your business and offer discounts and promos when seeking out an emergency plumber. Implement SEO or search engine optimization on your website’s design so that you would be able to enhance your visibility in the search engine results pages. Remember that the higher ranking in the SERPs, the more traffic can come into your website. Remember to measure the performances of your Internet marketing campaigns so that you would be able to determine which campaigns work and which ones you would need to redo and improve. Through analytics, you would be able to measure results.