12/16/2016 | Debra Akins So good to share...Pinterest0Facebook0Google+0TwitterLinkedinAccording to a 2016 American Home Comfort Study made by Decision Analyst, more than 50% of homeowners using the internet for searching home comfort systems. When they want questions on heating and cooling answered, they go online to look for replies on HVAC contractor’s website. Companies providing heating and cooling services should not consider this as a threat but an opportunity to improve their customer behavior. A company website is a very important asset for an HVAC company because consumers usually turn to the internet before they make an informed decision. It is common for consumers who search the internet to know a little bit of information but they seek better clarity and understanding including additional information to make them more confident. By having an HVAC website, you will be positioning the company as a go-source for information to fill up any knowledge gaps. It is possible that you have high level content on the website but does it include the comprehensive details that consumers are looking for? In order to transform the HVAC website to valuable company asset, create content that anticipates questions and concerns. Put yourself in the shoes of a consumer who will ask questions about heating and cooling including ventilation. For example, instead of simply listing boiler repair and installation as the services provided, discuss the types and brands of heating systems and labor warranty including the reasons why the company is the best choice. Differentiate the company from competitors but take a consultative and more educational approach. It is easy to go heavy on text but in some instances, it can be difficult for consumers to digest. Aside from written information, include images, infographics and video to provide consumers with a more interesting format. Aside from improving consumer understanding, the website’s performance will be enhanced with better rankings in the search engine results. If you are searching for boiler repairs, Doncaster, look for the companies that have established a great reputation for professionalism and prompt service. It is important to ensure that the boiler engineer is certified by Gas Safety before you allow him to fix the issues of your central heating system.