04/04/2016 | Debra Akins So good to share...Pinterest0Facebook0Google+0TwitterLinkedinMarch 25, 2016 – The Internet now plays an important role in the daily lives of people. Back then, when the Internet was just new to the world, maintaining an online presence was deemed impractical. But now that over 3.7 billion people are using the Internet, an online presence has become not only relevant but necessary for many companies. If you’re planning to take your business online, then you are definitely on the right track. However, one of the biggest and most difficult steps to doing so is starting it. Where should you start? Basically, the first step should be creating an online base for your business in the form of a website. However, before you do that, you should first take time to study and research so that you don’t enter the online world blind and unknowing. According to Paul Richards from Pro-Jett, it would do you good to consider what type of business you are engaged in just like what they did with their plumbing business. If you really want to find success in your online marketing endeavor, here are important Internet marketing concepts that can help you. Search engine optimization (SEO) is important to every website. As a beginner, you should know that your website’s visibility is important so that people would be able to find you in the search engines results page. Search engines rank searches based on what’s relevant to the user’s keywords. SEO will help your website rank higher so that more people would be able to see it. Pay-per-click or PPC has become a formidable and successful advertising concept. Here, advertisers pay a fee each time a user clicks their ads. It is just like buying visits to your website. In online marketing, you should be able to track and measure the success of your online marketing campaigns so that you’d know which ones work and which ones don’t. Social Media. Social media is very big nowadays as it connects millions of people together. Social media provides numerous marketing and conversion opportunities. Email marketing is basically marketing via emails. It is one of the best ways to present new products to multiple users and build relationships with them. Content Marketing. Content is what brings visitors to your website. By providing them with useful and relevant content coupled with the necessary keyword placements, you’d be able to attract users to your website.