10/29/2015 | Debra Akins So good to share...Pinterest0Facebook0Google+0TwitterLinkedinThe digital age has opened countless of opportunities to a lot of businesses worldwide. The birth and rise of the internet has truly changed the way people make business and not only that, it has also expanded the limits from which business can be conducted. When it comes to independence, starting your own business is probably the choice to go. But doing so is not as easy as you may think. You would need to have an efficient starting capital as well as the guts and the patience when starting a small business. One of the few things that determine the success of many small businesses is a great marketing plan. Your business would not become successful without thorough marketing. Here are a few things that you could do to maximize your business’s marketing. Blogging is considered as one of the most effective marketing strategies for small businesses. By providing useful but not sales-y content, you are making sure that people find and visit your website. Blogging also has an impact on SEO, or search engine optimization. By adding blogs or new content to your website, you are increasing the chances of your website to be seen in the search engines. By doing so, you are also increasing the likeliness of traffic growth in your website. Just make sure that your blogs are relevant to your trade. Like for example, if you have a website called Ribbons.com which focuses on packaging materials, make sure your blogs are related to it in any way. USE SOCIAL MEDIA. If you do not belong to any social media platform, then maybe it is time that you rethink your choices. Social media has grown to be an important part of society today with millions, if not billions, of worldwide users. Using social media can prove to be a great advantage. Right now, Facebook is important for small businesses especially those based in the US. According to a study, Americans would spend one out of every seven minutes online via social media. This provides a great opportunity to build relationships with potential clients. Also, Facebook advertising is a great marketing tool. EMAIL MARKETING. The value of email marketing comes after you have successfully convinced a potential client to give his/her email address to you. This way you will be able to constantly send him/her updates about new offers and features in your website. By doing so, you will be building a good relationship with the potential customer. This also works with former clients.