Marketers should look beyond their current marketing campaigns and plan ahead for their holiday marketing campaigns. Although it seems too soon to look into holiday marketing campaigns since it is still summer, long term preparation is necessary to succeed during the shopping season. Thanksgiving until New Year is when consumers shop a lot and competition… Read More

You may have developed an excellent mobile app but it will be all for nothing without users to download and install them. On the other hand, a well marketed mobile app does not guarantee success if the app itself is not something people need or want. Making an app for your website or your online… Read More

Last year, online shopping generated more than $100 billion according to the National Retail Federation. Studies also indicate that seasonal ecommerce purchases will continue to grow at double digit rates. Since the holiday season is fast approaching, retailers see potential profits if they alight their internet marketing strategies with customer preferences. Mobile will play a… Read More