After the holiday season where everyone spent a lot of time shopping, 2018 has come and a new era is to be expected in terms of shopping. Giving gifts are no longer the same many years ago as people prefer personalised wedding gifts instead of buying ready-made ones. Last year was a challenging year for… Read More

B2B marketers recognize the fact that their database is their top assets which is essential in various processes such as generating leads through account-based marketing and operating cold call campaigns. It can provide the company with database marketing solution. The database must be always clean and contains only high-quality information to ensure an accurate pool… Read More

Facebook Ads always come out with different ways to connect with customers to drive the engagements and conversions. Lead ads and image carousel ads are two examples, with each serving a different purpose for marketers. Lead ads allow one to get much lead information, while image carousel ads showcase various products or tell a story.… Read More

Hal Coleman recently wrote a column in Pest Control Technology regarding his observations in the pest control industry after being active for forty-three years. He mentioned how he has seen several interesting trends developing and taking shape, with some good and some bad. He wanted to single out one trend that has a major impact… Read More

The traditional way to drive new bookings and repeat business for hotels and resorts is through cost effective personal recommendations between friends, colleagues and families. Personal recommendations are very credible because they are free and given voluntarily. Today, personal recommendations can be found online through social media channels like Facebook and Trip Advisor. Social media… Read More

With tools like Google Analytics, marketers have the opportunity to track how a visitor arrived at the website whether from offline sources or internet of things sources, how long the visitor stayed on the site and the type of content or keywords that made the visitor stay on the site longer. However, when you review… Read More