02/09/2016 | Debra Akins So good to share...Pinterest0Facebook0Google+0TwitterLinkedinThe reason why most people enter business making is because they want to profit. They want to start a living based on the things they love to do and want to succeed at it. If you are an established entrepreneur, or even just a budding businessman, you would know that sales and marketing play an important role in a business’s success. However, there are also entrepreneurs who don’t have a knack for selling and marketing. Sounds weird, right? Why would you get into business making when you can’t sell or market? But surprising as it may seem, there are actually entrepreneurs who have become successful without being a talented seller or marketer. So if you are an entrepreneur who is in the same predicament, don’t worry. There is still hope for you. You only need to follow these few tips and develop better judgment then you’ll be all set. Produce Content. In the world of online marketing and web design, content is king. Content marketing is the best and most successful strategy one can use when engaging in a business online. If you are successful with content marketing, you’ll be successful with generating sales. Companies that constantly blog could bring in 97% more inbound links. Content is important because the more content you have the better your chances for sales are. But while your purpose is to generate sales, it is important that your content should be driven by problem solving, giving value, building connections and audiences. Call to Actions. It is important to put call-to-actions because that is what executes the sale. Make sure to optimize the CTAs and make it more compelling. Mailing Lists. Mailing lists drive revenue. Through e-mail marketing you would be able to build better relationships with former clients and may even convince them to make a repurchase. You don’t have to sell them anything. Just help them by solving problems, provide useful information, etc. You don’t have to be good at selling to be successful. Sometimes, all you need to do is be social. It doesn’t matter if you sell gift bags for a living, as long as you keep interacting with potential customers, build relationships and focus on social media marketing, you could be successful.