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Is your company still selling in a bricks-and-mortar store? Maybe it’s time to rethink your plans because online stores are getting good coverage nowadays. It doesn’t mean you have to demolish what you have already started, it just means that you should branch into the world of e-commerce so that you don’t miss out on the countless of opportunities offered there, not to mention the multitudes of people you might make business with.

Of course, deciding to venture into the world of e-commerce is one thing, but building an actual online store is a whole different matter. You would need the help of professional online store builders, an online design tool, and e-commerce software for you to build an efficient online store.

Here are some questions you need to be asking to guide you in building your online store.

  1. How do I start? First things first, you can either go hire someone to build a custom online store but if you couldn’t afford doing that then it would be best that you go for e-commerce vendors who will secure your online store in their own servers while letting you function as a full-pledged online store.
  1. How should my website look like? If you already have an existing website, then the best possible way is for you to follow the theme that your website uses and improve everything in it. If you’re starting from scratch, it would be best to customize your website in a way that compliments your company logo.
  1. How can make a payment? It is recommended that you use popular and widely used platforms like Paypal but you also shouldn’t limit yourself to a single platform.
  1. How can I bring out the best images? Well, since your customers wouldn’t be able to see and feel the products for themselves, it would be best if you provide them with a high quality image, preferably captured with a 16 megapixel DSLR camera.
  1. Should I allow reviews for my products? Customers trust other customers and would definitely heed their advice.
  1. How can I attract customers? This is a very complex matter but you should do well with rigorous internet marketing and all of the techniques and strategies thereof.
  1. How can I keep track of my performance? Google Analytics is a good platform to be storing your data and monitoring your performance.